The Amazon is a river.

Posted on 14 Apr 2009

Jeff Bezos was on The Daily Show a few weeks back pitching the new Kindle® and touting the brilliance of their AmazonPrime™ program, which apparently provides you “free” two-day shipping for only $79.95 a year. Stewart’s hasty appraisal: “except it costs $79.95 a year”. When I see the “33% more free!” label or 10/$10 special that is really 1/$1, a part of me dies inside. I suppose there are marketing professionals sitting around boardroom tables loathing the reality that putting such spurious claims on their product actually improves sales, but I imagine that the majority are mostly dead inside too. So, I’ll parcel out my grief with the Consumers© too.

Sometimes our prophets have cable television programs and earn a wage mastering sarcasm.

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